Introducing: RealmStarter — $3m dollar Realm development fund

5 min readMar 9, 2022


Realm is happy to announce details about our $3m fund that will be used to support creatives who are building microverses on Realm’s “Metaverse as a Service” platform. Grants will be paid out via Realm’s Stake to Build program.

Realm is a metaverse made by the people, for the people. We understand that the best metaverse will be the one that fosters creativity and provides support to gaming, art and entertainment builders out there.

We equally understand that by assisting with the creation of these concepts, the entire ecosystem benefits as players get enjoyment and rewards for interacting with these amazing virtual experiences.

These are the core concepts behind the RealmStarter incubation programme.

Realm — Metaverse as a Service

Application: How does it work?

The application process is designed to be simple and allow the Realm team to assess the merits of the project in the fairest way possible. During the application it is important to provide us with as much information as possible to ensure that we can make the correct decisions about the project.

We will judge applications based on the following criteria:

  • The Team — Are the team capable of delivering on their objectives (with the support of the Realm team of course).
  • The Idea — will the Realm be an enjoyable experience that adds value to the ecosystem.
  • The Brand — Like any startup, brand is important; has the visual look and feel been established in a way that is suitable for presentation to the community.
  • The Model — does the project have a viable business model, or will the experience alone be enough to warrant funding.
  • The Milestones — Are the proposed milestones achievable.
  • The Marketing — will the team be capable of marketing the project successfully. Is there already a social media presence.


Once your project has been successfully progressed to the initial stages of discovery we will meet with you over video chat and discuss the particulars of your application. Provided the key criteria are met then a significant amount of work will be devoted to analysing the key milestones that the project wishes to achieve.

Milestones form the core of the staking mechanism, and tranches of support are only unlocked once there is a consensus that the milestones have been met by those who have staked into that pool. If these Milestones are not realistic then the project sets itself up for difficulties early on, and therefore we want to ensure that they are achievable in both scope and timeline. It may be beneficial for a team to break larger tasks into smaller milestones to unlock more frequently.


Marketing is a key component of any successful project, and Realm will provide as much support as possible to ensure that the community knows about and can support your project. It is, however, important that the project also puts emphasis on gaining supporters independently, and indeed it is expected that many projects will already have a social media presence that they are working on growing. Having established channels in Discord, Twitter and Telegram proves market fit and helps a great deal with the review process.

Realm will be providing projects with:

  • A profile in the RealmStarter staking site
  • Dedicated discord channel for direct communication with our community
  • An AMA in the Realm telegram channels
  • A live Twitter Spaces AMA
  • Regular tweets about progress
  • Re-sharing of original content
  • Demo videos of the Realm as it progresses
  • Mint & sell Builder Passes where stakers can get early access to the Realm.

External premium marketing:

A lot of people ask about Realm’s marketing strategy as they know Realm has a large marketing budget. Realm has paid for 3 of the best marketing agencies that we believe collectively taps our desired audience. The agencies we are working with are:

Crowdcreate — The best crypto marketing agency in the world who has run the most successful marketing campaigns for projects like Star Atlas, Yield Guild and Animoca Brands.

Market Across — Worlds leading crypto PR firm working with projects like Decentraland, Binance, Polygon, Polkadot and Enjin.

Heraldist A leading Web 2 agency who works with the likes of Airbnb and is experienced in condensing complex products into simple marketing campaigns.

Now that Realm has reached a stage of product maturity we can correctly communicate the value of Realm’s offering, which is simply that Realm’s tools enable creators to quickly build awesome Realms that players can explore and both the Builder & Player are rewarded for their engagement.

The strategy we have built with these agencies focusses on amplifying the fun Realms being built by Creators, so players know what they can do in the Realm’s metaverse. This strategy means that we maximise the likelihood of success of incubated projects by ensuring they can build strong communities and support for their Realm.

RealmStarter projects will get the full support of these marketing agencies at zero cost.


When your realm is launching all RealmStarter projects will be gifted 1 month’s free rent from a Tier 1 portal to drive footfall, there are only 16 tier 1 portals at the very centre of our Metaverse. The first 50 teams will receive free land in the Metropolis in any of the purchasable tiers with current value up to $50k per land parcel, thereafter RealmStarter Projects will receive a discounted rate on Metropolis Land.

RealmStarter projects will be allowed to place 3 x NPCs in The Metropolis. Players talk to these NPCs to start Quests that drive players to their Realm.

What we’re looking for

Realm is all about inclusivity and we get super excited thinking about all the awesome things that we can help people build in the metaverse. If you think you have an idea then don’t hesitate to apply here — there are no rules or wrong answers in Realm!

Some ideas of things we are hoping to develop with the community include:

  • Mini-games
  • Social Impact focussed Realms
  • Utility NFT projects
  • Interactive exhibitions
  • Events spaces
  • Immersive storytelling
  • Metaverse eCommerce
  • Educational spaces

One last note, anybody can create a Realm for free but if you would like additional support please apply for RealmStarter. We look forward to hearing about the exciting Realm’s you want to build.

Together, we can build the future.