Realm x IOC: Fashion and Sustainability in the Metaverse

3 min readApr 20, 2022

Realm recently announced the integration of Ready Player Me avatars into our metaverse, and now we would like to introduce our new partner, Imitation of Christ, who will provide us with unique, high fashion, wearable NFTs so your avatar can enter Realm in sustainable style.

Imitation of Christ (IOC) is a conceptual fashion brand that blurs the line between fashion and art. Founded in 2000 by Tara Subkoff, the brand has always had an eco-conscious and rebellious spirit, boldly pushing against the wasteful consumerist ideology that dominates the fashion industry. IOC has been featured in magazines like Vogue and i-D, and it boasts celebrity support from the likes of Chloë Sevigny and Milla Jovovich (Sevigny was the creative director of IOC back when it was first founded). Back in the early 2000s, Subkoff and IOC essentially coined the term “upcycling” and “repurposing”, decades before the terms became popular.

Realm shares IOC’s sustainability-focused mission, and we look forward to reimagining the future of fashion together. As an impact-driven metaverse, Realm is well aware of the challenges and choices that consumers face globally, especially in the face of an ever-warming planet. It is our goal to create an inclusive, creative leisure space for our users where they can express themselves without contributing to the degradation of our Earth– and even help to preserve it.

IOC sees the metaverse as a path toward sustainability. As fashion and art are becoming increasingly digital, IOC has launched their first Web3 clothing collection and taken the next step in their sustainable fashion journey. IOC GENESIS is the first digital collection for the Metaverse from Imitation of Christ. Co-created by visionary artists Tara Subkoff and Adam Teninbaum, in this collection you will find a number of unique designs and wearables, including collaborations with Lynsey Addario, Nicole Buffett, and 2 BAYC NFTs. The collection has a limited mint of 1,000 NFTs, and a portion of the proceeds are donated to support the people of Ukraine who are suffering in Putin’s brutal war. You can mint now directly from their website or purchase from the OpenSea marketplace. IOC kicked off the launch of their collection at Metaverse Fashion Week in Decentraland, joining over 60 luxury and designer brands (such as Tommy Hilfiger, Mango, and Dolce and Gabbana) in the first event of its kind.

IOC Genesis NFT owners will get exclusive access to events and will be able to preview looks in advance of their public releases. Realm is excited to announce that IOC wearable will be available on the Realm Marketplace, and we will airdrop unique Realm x IOC wearables to everyone that mints an IOC Genesis NFT. Expect giveaways, events, and contests with IOC NFTs as prizes in the very near future… We hope you are looking forward to this partnership and the sustainable, imaginative world that we are all building together.

About Realm

Realm is a mobile-first, play-to-earn, social impact driven Metaverse that allows gamers, players and artists to create their own personalized NFT microverse. Creators can bring unique music, art, and games into their realms. Whole living worlds can be minted as an ERC-1155 NFT and traded on the OpenSea Marketplace. Additionally, players can discover, trade, collect and view NFTs in the environments and experiences their creators imagined.

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