Realm x MORROW Collective: Bringing Galleries Into the Metaverse for an Immersive Experience

3 min readMar 10, 2022

About the Partnership

Realm, the mobile-first, play-to-earn metaverse, is teaming up with MORROW collective, an NFT curatorial platform, and together they will create never-before-seen immersive art experiences that bridge the gap between traditional and crypto art.

MORROW works with traditional artists, galleries, and museums to help them transition into the crypto space and adapt their artwork and exhibitions for increasingly digital environments. They also support crypto artists and exhibit their artwork in digital and IRL spaces. Through a multi-pronged approach, MORROW collective consults and guides their partners seamlessly into the Metaverse. MORROW collective are owners of multiple gallery spaces across the most sought after and exclusive Metaverse platforms and collectors with an extensive portfolio including some of the world’s leading crypto artists.

Realm x MORROW AR Gallery Walkthrough #1

Realm is a sustainably-minded metaverse with a unique portal and land system that allows users to create their own customisable microverses for free, while still selling land in the central Metropolis to individuals and companies wishing to gain more traction in their realms. Realm’s founders “see the metaverse as a really valuable piece of technical real estate,” says CEO Matthew Larby, and with the new partnership announcement, MORROW will gain access to that valuable real estate in the Realm metaverse. The secret code for the land GLEAM giveaway is: HODLREALM

Realm x MORROW AR Gallery Walkthrough #2

Working Together at Art Dubai 2022

MORROW is curating a booth at Art Dubai 2022 from March 9th to 13th, and Realm has created a sister exhibition in the metaverse to provide a complimentary AR experience. The exhibition features 37 artists with artwork available for purchase on OpenSea, SuperRare, Black Dove and nftONE.

MORROW Collective are featured guests at Art Dubai 2022 with an on-site booth and art gallery. The booth features a display with a walkthrough of the Realm sister gallery (see the Walkthrough videos). Over the course of several days, MORROW will participate in virtual and live events, promoting Realm and generating exposure for both partners.

MORROW’s booth at Art Dubai 2022, featuring a display of the virtual Realm gallery

Future Plans

In the future Realm and MORROW will continue to work together to craft unique experiences for artists and art lovers in the metaverse. Artists will gain exposure to Realm’s and MORROW’s extensive communities, and the digital integration of galleries into the metaverse will provide gallery visitors with a multitude of ways to appreciate art.


MORROW collective is an NFT curatorial initiative founded in March 2021 by Claire Harris, Anna Seaman and Jen Stelco, and aims to bring the traditional art world into the NFT space through hybrid exhibitions, showcasing physical art, NFTs and augmented reality. MORROW are owners of multiple Metaverse gallery spaces, where collectors around the world can appreciate the quality of curation remotely. MORROW prides itself on sourcing art for its substance and narrative, creating dialogue between highly established artists as well as emerging talents. Visit MORROW’s website, Twitter, and Instagram to stay up-to-date.

About Realm

Realm is a mobile-first, play-to-earn, social impact driven Metaverse that allows gamers, players and artists to create their own personalized NFT microverse. Creators can bring unique music, art, and games into their realms. Whole living worlds can be minted as an ERC-1155 NFT and traded on the OpenSea Marketplace. Alternatively, players and builders can discover, trade, collect and view NFTs in the environments and experiences their creations imagined. Visit Realm’s Linktree here.

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